Market Analysis of Coca Cola as a Global Brand Assignment

Market Analysis of Coca Cola as a Global Brand - Assignment Example The discussion seeks to answer the question: Why in the world, among the different categories and sectors of the global market, Coca Cola has happened to successfully penetrate and retain its market internationally and become the most valuable brand at the global scale level? The Coca Cola as a brand is not limited only to its Coca Cola soft drinks. As mentioned earlier, it encompasses a wide array of categories of beverages like soft drinks, sports drinks, energy drinks, water, ready – to – drink juices, teas, as well as coffees. Moreover, Coca Cola has managed to venture their products into new opportunities through different product variants in these different categories of beverages. The Coca Cola products are not without issues. In point of fact, a worldwide hate campaign, Killer Coke, is formed against The Coca Cola Company and is calling to boycott its products. Primarily, its products are criticised for their adverse possible negative effects on health among its consumer as a carbonated and sweetened drink. It produces nothing but products detrimental to health which can lead to death. Since Coca Cola products are high in sugar and calorie content, they fuel the prevalence of obesity and diabetes in the whole world. Some of chemical components and food dyes used in these products are identified to cause cancer. Caffeine, a substance causing physical dependence, is also present in these products. Nonetheless, in the soft drink category, Pepsi, RC Cola, and other local competitor brands are just behind Coca Cola. Despite the issues faced by Coca Cola, its consumers across the globe remain loyal to the brand and the brand has managed to be on top among the other sectors of beverages. Each of the Coca Cola products is positioned to target specific market. For example, the original version of Coke is not only serving as refreshment for an individual but is seen as a special part of the modern times. It functions as means of bonding to family as well, especially when having the traditional dining. While on the one hand, Diet Coke and Coke Zero target those who are health conscious and do not want to gain additional weight due to drinking soft drinks. Coke Zero is positioned as a no sugar and no calorie version of Coke. For those who do not want to ingest caffeine, there is also Caffeine – Free Coca Cola. For those who still want a fruity taste of soda, Coca Cola has its cherry, lime, citra, light sango and orange soda variants. For those who are not into soft drinks, Coca Cola also has ventured in RTD juices like Minute Maid which is positioned as a product with real pulps of fruits like orange. Because of the pulps in Minute Maid, it is considered by the consumers as a healthy citrus drink in the beverage sector. The Coca Cola Company has a

Solar and Wind Energy to Ashton Island Essay Example for Free

Solar and Wind Energy to Ashton Island Essay This is so the southwest winds can blow the windmills. The windmills would spin and they would turn a generator, which would produce electricity. After the electricity would have been generated, it would be supplied with cables down to the laboratory and the cooling equipment. However you would not be able to place a lot of the windmills on the hill. Therefore the next ideal position would be on the coast which would contain the strong southwest breezes. This can also be done seeing as the coast is not far away from the laboratory. This would supply electricity through wires in rubber pipes to the laboratory and further on to the refrigerators where the cooling equipment would be placed. In order to make sure that the supply of energy was continuous we could ensure that whilst the energy was being generated some of it would pass into a battery which would supply the cooling equipment with electricity when the wind is not blowing. The electricity would have to be split roughly half ways so when the wind is blowing 50% would pass into the cooling equipment while 50% went onto the battery. The material on the island that would have to be carefully monitored is the wood in the forms of trees within the forest. This is because if all the other sources of energy run out, this is the only other form of material, which will provide a quick source of energy. None of the other forms of energy are constant; the sun does not always shine, the wind does not always blow, the sea is not always rough and rivers do not always flow. However wood will always be there to provide quick energy. If the team only had a limited amount of money then they would have to try and harness the resources using the cheapest ways. The types of energy to harness would be different to choose from; in the sense that we would have to choose the cheapest resources available and also the most efficient. The cheapest resource available would be the natural biomass in the form of wood in the forests. However this would eventually run out because there are only a limited number of trees within the forest. Therefore we would have to resort to the burning of rubbish and rotting matter. We could use rotting matter to produce energy by leaving the rotting matter in a closed tank then through anaerobic digestion the gas methane would be produced. This gas could be used for heating, cooking and lighting. This is a very cheap method and it would produce energy at a very good rate aswell. By far the most expensive source if energy extraction would be solar panels and the windmills. These would cost a lot to make and they may not be as efficient as the geothermal and natural biomass. However if there were costs to be considered throughout the whole thing then we would have to resort to the extraction of geothermal energy and burning biomass. Another aspect of the limited money would be the fact that they may not be able to purchase the vast amounts of machinery needed to generate electricity like the turbines and the generators and therefore we would not be able to have such a vast amount and variety of different methods of harnessing electricity. Another aspect which would have to be considered on a limited budget would be the purchase of the equipment in order to extract the energy and the network through which it would have to run in order to be successfully linked up to all the equipment and finally the workforce which would be needed to construct the equipment and set it all up could be very timely and costly. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

Antigone Essay example -- essays research papers

Family is supposed to be the ultimate support, everlasting, and always ready to forgive. In Antigone by Sophocles, Creon is immersed in a â€Å"power trip† that alienates and even kills his family. He caused his son, Haemon’s death, his wife, Eurydice’s death and Antigone’s death. Creon views himself as the perfect leader, believes he is always correct, and in turn has to live with the guilt of three deaths that were his fault.   Ã‚  Ã‚  Ã‚  Ã‚  Antigone goes alone to bury Polynices and deliberately disobeys Creon’s law. Antigone not only lost her two brothers, but she will lose her respect for her family and the gods if she does not bury Polynices. When Creon finds out that Antigone has disobeyed him and only wants to die, he tries to argue with her, but she remains strong to her...

GM Tries to Sharpen Its Car Images Essay -- BTEC Business Marketing GC

GM Tries to Sharpen Its Car Images Executive Summary General Motors, the world’s largest vehicle manufacturer took the industry leadership from Ford Motors Company in 1931. With its customer oriented objective and significant marketing programs, GM protected its position since then. Starting from 1990, GM became industry’s biggest money loser in the U.S. market by tracking out of the road it always had been and forgetting how it became and protected its leadership for over 60 years. Top management moved slowly by taking important decisions, lost control over the divisions and did not stop the production of the dogs on time. GM also lost touch with its customers and dealerships, so, the well-respected brand name became a dog itself in consumers’ minds. After assigning a new CEO and top management team, GM tried to recover as soon as possible. To mend the broken brand, a new marketing manager, a brand guy himself was needed. Ron Zarella was transferred from Bausch & Lomb to change the image of GM products. Zarella took long and short-term decisions successfully and ended the arguments inside of the company. He changed marketing structure by creating brand manager positions to work with the services such as design team, public relations, customer satisfaction, sales, service and distribution. Five-Phase Vehicle Development Process was created, engineers and marketing groups from different brands combined to work with each other. As results of these innovations, GM was able to design new cars shorter; although still not shorter than its competitors, market its products more successfully and gained consumer confidence back again. Situation Analysis A. Environment Fast technological changes and increasing affordability changed consumer expectations in 90’s. Big, heavy cars had still market share but the cars which are smaller and have low gas mileage were stars for the Generation Y. Power doors, power windows, power steering and air conditioning became standards for all consumers which were found in luxury cars or offered as an extra in 70’s and 80’s. Starting from 1990; especially following the Gulf War, The U.S. economy started recovering after recessing in 80’s. The federal budget deficit was getting smaller, long-term interest rates were lower and U.S. businesses had equal cost of capital compared to their foreign competitors. Oil ... ...ing should work together as one body and help each other as possible as they can and the time for designing products should be shortened. For brand management positions, not only insiders but also outsiders should be installed to get new and fresh ideas. The teams containing brand managers and engineers from different divisions should be made up to share ideas and experience to solve the quality, production and distribution problems of every division. Consumer confidence can be gained back by changing products’ characteristics, smart pricing strategies by concentrating cost administration or cost management, training salespeople and dealerships in consumer friendly way, offering flexible financing solutions with promotions and, teach the consumer the benefits of the product. Summary and Conclusion GM can be successful in its profit-maximization and â€Å"A car for every purpose, a car for every pocketbook† objective by using these solutions. The company will have better operation, production design will be faster, employee participation and motivation will be high, customer oriented approach will be applied and protect its industry leader position against its competitors.

How does Gaskell use setting and location to reveal the character of her heroine, Margaret Hale?

The final title of her novel ‘North and South', suggests the important role setting and location play in Gaskell's story of Margaret Hale and her relationship with Milton mill-owner John Thornton. During the course of the novel, we see Margaret settled in three locations; Harley Street, Helstone and Milton. Each of these settings represents a different social stratum and we see Margaret develop in her perception and attitude towards each of them. They all contribute, in some way, to making Margaret the girl that she is at the end of the novel. The book opens in Harley Street, where we are presented with the character of Edith. Edith's role in the novel is to act as a contrast to Margaret or ‘control sample'. Through her, we can see what Margaret's life would have been like had she accepted Lennox. Edith is the model Victorian woman and she fits in perfectly with her Harley Street surroundings, but Margaret is far more independent, strong-minded and unconventional. When having her lover describe her future life in Corfu, â€Å"the very parts which made Margaret glow as she listened, Edith pretended to shiver and shudder at†¦ because anything of a gipsy or make-shift life was really distasteful to her. Margaret, on the other hand appears to be ill at ease with the superficial attitudes and concerns of those around her. As she tells her mother; â€Å"I think what you call the makeshift contrivances at dear Helstone were a charming part of the life there†. Margaret has no pretensions and this dislike of the superficial relationships is particularly evident in her description of her aunt's view of her â€Å"neighbours whom Mrs Shaw called friends, because she happened to dine with them more frequently than with any other people, and because if she or Edith wanted anything from them, or they from her, they did not scruple to make a call at each other's houses before luncheon†. This relationship contrasts with her experiences in Milton were the term ‘neighbours' is applied to people such as Higgins and his daughters; a far more personal and sincere relationship. The opening scenes also provide the reader with an explanation of Margaret's position in Aunt Shaw's house. It is shown to be a warm and affectionate household with her â€Å"gentle aunt and dear cousin†, but Margaret's position within it was that of ‘poor cousin' and companion to Edith. Margaret's proud character and regard for social stature is clear from her eager â€Å"delight of filling the important post of only daughter in Helstone parsonage†. This perception of class and positions in society is one that shapes many of her dislikes of Milton and its inhabitants and is one that she must eventually overcome. The title of chapter two, â€Å"Roses and Thorns† has significance in that is shows the contrast between the life Margaret expects at Helstone, surrounded by roses and the outdoors, and the â€Å"thorns† in her life that she hadn't expected. It shows how beneath the idyll of her memories of Helstone, lie problems waiting to cause pain. Margaret feels that she belongs in Helstone where â€Å"its people were her people†. As an example of this, she â€Å"learned and delighted in using their particular words†. However, she is later to acquire the language of the people in Milton, showing her adaptability and also how she ‘belongs' in Milton to the same extent as she does in Helstone. Margaret is aware that â€Å"one had need to learn a different language and measure by a different standard up here in Milton†. The embracing of the local dialect by a middle-class girl is highly unusual in novels, showing the unconventional, clever and independent mind that Margaret possesses. Her return to Helstone and her â€Å"keen enjoyment of every sensuous pleasure† shows how Margaret is a sensuous woman, greatly appreciative of the outdoors. The loss of the countryside and the geographical differences between Milton and Helstone are perceived greatly by Margaret. In Helstone, Margaret walks â€Å"out on the broad commons into the warm scented light, seeing multitudes of wild, free, living creatures, revelling in the sunshine, and the herbs and flowers it called forth† whereas â€Å"at Milton the chimneys smoked, the ceaseless roar and mighty beat, and dizzying whirl of machinery, struggled and strove perpetually. Senseless and purposeless were wood and iron and steam in their endless labours†. The difference in the environments is emphasised through Gaskell's use of language and tools such as alliteration. Margaret shows her attitude to social class on her first arriving at Helstone, to have been shaped by her childhood in the fashionable Harley Street. She conforms to the conventional perception that a man's status as a gentleman is reliant on birth, property and an appropriate (or no) occupation. This topic is one that is discussed at length with Mr Thornton and we see that Milton, and her acquaintance with Thornton, changes Margaret's opinion on this. Thornton believes that â€Å"†gentleman† is a term that only describes a person in his relation to others†, whereas the term â€Å"a man† comprehends more, a person not merely considered â€Å"with regard to his fellow-me, but in relation to himself†. It is one of the many prejudices concerning class relations that Margaret must overcome before she can be happily united with Thornton. Although she declares that â€Å"I am not standing up for [the cotton spinners] any more than for any other trades-people†, she is later to stand up for both the masters through Thornton and the workers through Higgins. The change in Margaret is forced upon her through her change in situation and circumstance. The frailties and failings in Mr Hale's character can be seen in his being unable to tell his wife of his change of conscience and their subsequent more to Milton-Northern. This means that greater responsibility is placed on Margaret's shoulders, but her strength of character shines through because although she â€Å"did dislike it, did shrink from it more than from anything she had ever had to do in her life before† she then manages to â€Å"conquer herself†. This is something that Mr Hale is unable to do. The area the Hales move into in Milton is cleverly named, Crampton. Like Dickens in ‘Hard Times', Gaskell uses the names of places to suggest their nature. Edith's letters from Corfu provide not only the reader, but Margaret also, with a constant reminder as to what her life could have been like. The first letter from Edith tells of her arrival and is received on the day of Margaret's own arrival in Milton. The lively and gay description of their happy days in Corfu provides a stark contrast between the dark, chaotic and cramped life in Milton. The lives of the two young cousins have diverged completely. At this point in the novel, Margaret would have preferred Edith's life, but later on we see that she would not have been content with such a life. Margaret's humanitarian interest is awakened in her through her life in Milton. She provides a counter-argument to that of J. S. Mill and those of the utilitarian movement such as Gradgrind in ‘Hard Times'. She sees a smaller section of Milton society and was â€Å"thrown in with one or two of those who, in all measures affecting masses of people, must be acute sufferers for the good of many†. She, like Dickens' Sissy Jupe sees the cost in terms of human suffering, her concern is for the individual. Margaret is interested in people and it is through her acquaintance with Higgins and his family that Milton â€Å"became a brighter place†¦ in it she had found a human interest†. She does not like to hear the mill workers referred to as â€Å"Hands†. This is an issue discussed also in ‘Hard Times' but it reflects on her interests in the individual in society. Referring to a whole class of people by the same generic term, removes the personal contact and identity of the workers. They no longer have â€Å"independence of character†. As we hear of Frederick and his story, we see how and why Margaret looks up to him. Her creed in life is that; â€Å"Loyalty and obedience to wisdom and justice are fine; but it is still finer to defy arbitrary power, unjustly and cruelly used – not on behalf of ourselves, but on behalf of others more helpless†. This is what Frederick did. She sees his crime as elevated through his motives to a â€Å"heroic protection of the weak†. This concords with her great interest in humanity. When she saves Thornton from the mob at the mill, â€Å"she did it because it was right, and simple, and true to save where she could save†. Margaret, coming fresh to the industrial troubles in Milton, provides a new outlook on the problems. Although she is biased in that she considers the south a lot less hostile and full of suffering, she can see â€Å"two classes dependant on each other in every possible way, yet each evidently regarding the interests of the other as opposed to their own†. She correctly identifies communication as being the root of a lot of their problems and endeavours to improve this. Margaret's relationship with Dixon shows her capacity to love fiercely. It also highlights her perception of her position in the household and her willingness to take on all the responsibilities of nursing her mother. Mrs Hale's fatal illness brings Dixon and Margaret together in sympathy and support for one another. Through Mrs Thornton's scathing opinion of Margaret and her condescending attitude to her surroundings, we see others' perception of Margaret's breeding and social awareness. Although her opinions as regards her surroundings change gradually during her time in Milton, Mrs Thornton never credits her with this. Bessy too is surprised that Margaret is associating with the â€Å"first folk in Milton†. More particularly because it is unusual that someone of Margaret's middle class breeding visits both the masters and the men, thus straddling the two very distinct classes in the industrial town. Margaret finds this hard to come to terms with when she is invited to dine at the Thornton's, where she is expected to â€Å"dress up in my finery, and go off and away to smart parties, after the sorrow I have seen today†. Margaret, with all the sorrow and hardship she has to bear, has all the propensity to become a martyr. Many a self-sacrificing heroine has had her true character poorly developed throughout the history of the novel. Despite this, Margaret is not a martyr, she is a much more three-dimensional character. While she bears the responsibility and pain of her life and family troubles, â€Å"her whole life just now was a strain upon her fortitude†. She doesn't deny the hardship and must struggle against complaining. This makes her a much more ‘real' and enjoyable character. In her darkest times in Milton, she still looks back to Helstone as the â€Å"sunny times of old†, showing that her character has not yet completed its journey. In the wake of her mother's death, we see Margaret beginning to redress her prejudices regarding trades people; â€Å"her cheeks burnt as she recollected how proudly she had implied an objection to trade (in the early days of their acquaintance)† This is also a sign of her growing feelings for Thornton, which she is yet to admit to herself. When Higgins visits, he is asked upstairs; something which astonishes Dixon, as â€Å"folk at Helstone were never brought higher than the kitchen†. During their time in Milton, class distinctions as perceived by the Hales have weakened. The change in Margaret is also shown through her beginning to address the poor in the south with a more objective attitude. Margaret's view of trades people goes full circle when her brother goes into trade in Spain and she reflects on her â€Å"old tirades against trade†. Not only does her perception of trade go full circle, but also in her returning to London, her lifestyle does likewise. Her London life no longer satisfies her and she fears becoming â€Å"sleepily deadened into forgetfulness†. The pace of life in London is very different from the bustle of Milton and she finds that it is the commotion and excitement of the industrial town that she prefers. Leaving it has left a â€Å"strange unsatisfied vacuum in Margaret's heart†. She also longs for contact with other classes such as she experienced while in Milton. On returning to Helstone, Margaret comes with the view that she was returning ‘home', but she finds that little things have changed and moved on and Helstone will never be the place it once was. It is this realisation of the changes that â€Å"carry us on imperceptibly from childhood to youth and thence through manhood to age, whence we drop†¦ into the quiet mother earth† that allows Margaret to make a break with Helstone and all the memories attached to it. She is able to come to terms with it as her past and remember it solely as such. Mr Lennox comments that Margaret returns at the end of the novel to the â€Å"Margaret Hale of Helstone†, but he is wrong; she is quite a different woman to the now. Thornton too fails to see that it was her time in Milton that made Margaret the independent woman she is at the end of the novel, describing Helstone as â€Å"the place where Margaret grew to be what she is†. Margaret's character is shaped not only by her young childhood in Harley Street, her summers in Helstone, but also her young womanhood in Milton. It is probably the latter that had the most substantial impact on her, causing her to see both Harley Street and Helstone through different eyes on her return. Ultimately, she chooses the life and spirit and vigour of Milton over the laziness of London, through her choice of Thornton over Mr Lennox as a husband. The vast differences in the scenery and setting over the course of the novel reflect Margaret's attitude and her changing opinions regarding herself and those around her. The changes she undergoes in Milton are highlighted by her return to the familiar scenes of Helstone and Harley Street, her new attitude to them and the people connected with them.

The Great Gatasby essays

The Great Gatasby essays All humans commit sin, all humans are flawed; once this is accepted by society, it would shows true signs of a progressive world. The concept of accepting the fact that all humans are guilty of sin and are flawed would seem simple, but through the years not much has changed. There is still hatred and judgment being passed every day in society. Nathaniel Hawthorne, known for his short stories written to reveal a not-so-hidden moral theme, often commenting about his views on religion and reformed religious thinking, this all came at a time of great religious reform in America. Hawthorne published two stories that seemed to follow the same pattern: The Birthmark, followed by Rappaccinis Daughter. Though the stories had many aspects of originality they both share a common central theme, that all humans sin. In the story The Birthmark, Hawthorne makes the point that all the characters demonstrate some element of sin. The main character Aylmer, a science type, passes clear judgment upon his wife; by making the following comment, "Ah, upon another face, perhaps it might," replied her husband. "But never on yours! No, dearest Georgiana, you came so nearly perfect from the hand of Nature, that this slightest possible defect- which we hesitate whether to term a defect or a beauty- shocks me, as being the visible mark of earthly imperfection." This is Aylmer telling his wife that the birthmark, she once thought was a beauty mark, is a defect. By passing judgment on his wife, Aylmer has sinned for only God as a Supreme Being is entitled to pass judgment upon another. Georgiana is also a sinner. Later in the story Georgiana is guilty of becoming very vain to the point where she tells her husband that she would like to try to manipulate face and remove her birthmark, even at the cost of great risk to her health and well-being, by trying to remove the birthmark Georgiana is ...

Mans Brutality Towards Man essays

Mans Brutality Towards Man essays Mans brutality to man comes from within. It shows how selfish and how inhibited a person can be. Mans inhumanit towards man can be cause by need of power , jealousy, and Greed. All of these reasons come from within. Examples of Mans inhumanity to man that is caused by need of power are World War One when Hitler wanted to take over the world and be the leader of the world and have the power to do anything he chose to. Another example is World War Two when Hitler wanted to take over the world again , but this time he had stronger powers on his side, but still he could not prevail. Another example caused by the need of power is the Holocaust when Hitler wanted to clear Germany of non pure Aryan Germans and Jews. Examples of mans unhumanity to man that is caused by Jealousy are the terrible insidents that happen at Columbine High School back in 1999. When two students who were jealous of their class mates chose to murder and kill in cold blood. Another example of mans unhumanity to man that is caused by Jealousy is Terrorism. That was shown to us on September 11th, 2001 when 2 Boeing 747 jets were hijacked and flown in to the twin World Trade Center Buildings. Both buildings collapsed and it is believed that approximately 5,000 lives were lost. Another example of mans unhumanity to man that is caused by Jealousy is the Ku Klux Klan. The Ku Klux Klan is jealous of other races because they are the working force of America. And the Population of Whites are falling in Major American cities such as Los Angeles , New York and Detroit. ...